Monday, July 26, 2010

Japanese customer service - myth or truth?

When it comes to customer service, the Japanese are right at the top. No question. Theirs is unique, and I don't think any country in the world can surpass them.

And it's not just those in posh shopping malls but also those in convenience stores, commuter train stations, bus drivers and conductors and ordinary shopkeepers who are extraordinarily polite and respectful towards towards their customers.

And they are prepared to go the extra mile to serve you. When a customer makes an enquiry they're totally focused on his or her expectations.

At train stations, officials take the trouble to explain what's printed on the tickets.

At a shopping mall in Tokyo I noticed a lady carrying some files bowing to passers-by every now and then. I put her to the test by pretending to ask for directions. She went to great length in explaining how to get to a certain shop.

I noticed an old lady entering a bookshop, and coming out with one of the staff members. From her body language I guessed she was asking for directions as well.

To the Japanese, customers are gods. And they demand good service.

We have much to learn from the Japanese about good customer service. With aspirations to be a shopping hub, Singapore has to take good customer service seriously or lose out to countries like Hong Kong, Thailand and Japan.

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